slackline.net e-commerce
media: e-commerce, web
The client needed a complete rebuild of slackline.net. The site served a dual purpose to educate people about safety issues in slacklining, as well as to sell custom-built slackline products and kits. Project included a complete redesign of the visual framework, along with migrating the information to a content management system, which allowed the client to reduce long-term costs by making his own content updates.
The CMS also allowed the retail side of slackline.net to migrate from a PayPal-Cart-Driven system to a fully-developed retail solution, including product and order tracking as well as easy sales reporting.