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	<title>soma Design Group&#187; client archives : SlackDaddy Tools : soma Design Group</title>
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		<title>slackline.net e-commerce</title>
		<link>http://somadg.com/work/slackdaddy-tools/slackline-net-e-commerce/</link>
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		<pubDate>Sun, 20 Apr 2008 02:52:49 +0000</pubDate>
		<dc:creator>Lucas Balzer</dc:creator>
				<category><![CDATA[SlackDaddy Tools]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[web]]></category>

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		<description><![CDATA[The client needed a complete rebuild of slackline.net.  The site served a dual purpose to educate people about safety issues in slacklining, as well as to sell custom-built slackline products and kits.  Project included a complete redesign of the visual framework, along with migrating the information to a content management system, which allowed the client [...]]]></description>
			<content:encoded><![CDATA[<p>The client needed a complete rebuild of slackline.net.  The site served a dual purpose to educate people about safety issues in slacklining, as well as to sell custom-built slackline products and kits.  Project included a complete redesign of the visual framework, along with migrating the information to a content management system, which allowed the client to reduce long-term costs by making his own content updates.</p>
<p>The CMS also allowed the retail side of slackline.net to migrate from a PayPal-Cart-Driven system to a fully-developed retail solution, including product and order tracking as well as easy sales reporting.</p>
<p><a href="http://slackline.net" target="_blank">slackline.net</a></p>
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