jodicarey.com Brand Launch
for Jodi Carey
Develop brand identity for Jodi Carey, a traveling esthetician and permanent makeup specialist. Brand launch included logo design, print collateral, website development, and photography of past clients for website content.
Photos by Lucas Balzer.
slackline.net e-commerce
for SlackDaddy Tools
The client needed a complete rebuild of slackline.net. The site served a dual purpose to educate people about safety issues in slacklining, as well as to sell custom-built slackline products and kits. Project included a complete redesign of the visual framework, along with migrating the information to a content management system, which allowed the client to reduce long-term costs by making his own content updates.
The CMS also allowed the retail side of slackline.net to migrate from a PayPal-Cart-Driven system to a fully-developed retail solution, including product and order tracking as well as easy sales reporting.